Balance: The harmonious distribution of visual elements in a design.
Color Theory: The study of how colors interact with each other and how they evoke emotions.
Composition: The arrangement of visual elements in a design.
Contrast: The difference between two or more elements in a design, such as light and dark, or color and texture.
Emphasis: The visual element that stands out most in a design.
Hierarchy: The arrangement of visual elements in order of importance.
Kerning: The spacing between individual letters in a word.
Leading: The spacing between lines of text.
Layout: The overall arrangement of visual elements on a page or screen.
Negative Space: The empty space between visual elements in a design.
Neuromarketing: The application of neuroscience to marketing.
Typography: The study of typefaces and their use in design.
Usability: The ease of use of a design.
White Space: The empty space around visual elements in a design.
Wireframing: The creation of a rough sketch of a design layout.
Call to action (CTA): A visual cue that encourages the viewer to take a specific action, such as clicking a button or making a purchase.
User experience (UX): The overall experience that a user has when interacting with a design.
Visual Identity: The visual elements that represent a brand, such as its logo, colors, and typography.
Brand Guidelines: A set of rules that define how a brand's visual elements should be used.
Brand Personality: The unique characteristics of a brand, such as its tone of voice and personality traits.
Brand Consistency: The consistent application of a brand's visual elements across all platforms.
Visual Storytelling: The use of visual elements to tell a story.
Emotional Design: The use of design to evoke emotions in the viewer.
Design Thinking: A problem-solving approach that is based on empathy, creativity, and iteration.
A/B Testing: The process of comparing two versions of a design to see which one performs better.
Usability Testing: The process of observing users as they interact with a design to identify usability issues.
Eyetracking: A research method that tracks the movement of a user's eyes to see where they are looking on a design.
Heatmaps: Visual representations of user activity on a design.
User Interviews: One-on-one conversations with users to gather feedback on a design.
Design Reviews: A process of evaluating a design with a group of stakeholders.